SaaS Onboarding Funnel Upgrade
Challenge: High demo drop-off and low activation after signup.
Solution: Redesigned the onboarding flow, added segmented lifecycle emails, and deployed behavior-triggered in-app prompts.
- +41% trial-to-paid
- -28% onboarding churn
- +33% activation in 14 days
The new flow made our product feel obvious. We saw better conversion without increasing ad spend.